TRU HOMES REBRAND

TRUMH is a mobile home company that is markets itself as one of the most affordable homes you can buy. They have plants located in Alabama, Tennessee, and Texas. What started as a project to just refresh their current look and update their website, TRU decided that it was time for their company to completely rebrand.

Several designers, including myself, were tasked to research their demographic and create a new concept, logo, marketing material, and a website that could be easily accessed through mobile devices. The concept I decided to explore was "the importance of family." Since most of the TRU customers were lower income families, I wanted to create a soft, welcoming feel to the brand.

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