MICHELIN TRANSITIONAL AD

This was an ad that was mocked up for Michelin to show the capabilities of advertising on the USA Today app. Michelin wanted the ad to focus on their long history of innovation and safety with their tires, as well as driving users to their website. We wanted the ad to show the timeline of innovation and safety of Michelin tires, but we had to make it fun and interesting so the users would want to look at the information. I came up with the concept of using the tire as a scrolling element that moved the user through the timeline so they would be more inclined to interact with it. This also showed Michelin the capabilities of the app and what possibilities they could explore.