AMTRAK ACELA AD

This was a full spread ad mockup in USA Today that was made to show off Amtrak's new Acela train, showing Amtrak the advantages and benefits of advertising in the USAT paper. This was a collaboration between myself and fellow intern Greg Luccardi, under the guidance of senior designer Damian Kowal. The concept of the ad was to show the convenience and ease of taking the Acela train over using a plane for business travel. Though Acela chose not to use the ad we created, they loved it so much they kept the mock up and framed it in their offices. I thought that was pretty cool.